Sustainable Businesses: Doing Important Work Well

From the documentary: “Real Value” – Economics, Sustainability, Social Entrepreneurship

“Businesses have to be run well – non-profit and for profit alike… to accomplish their purposes.

We think a lot about the efficacy of social enterprises and we have a little 3 cell model:

  • You have to do important work – that’s just fundamental; it has to improve the quality of life in communities in some way
  • Do the important work wellyou have to be financially sustainable, but it also means you have to create a workplace that’s good for all. A brutal workplace that forces people to be unsustainably self-sacrificial isn’t anything to be proud of. You have to be able to treat your employees well, as well as your customers and all other stakeholders
  • You have to move your work to scale, and you have to be selfless, collaborate with other folks and come to together to be collaborative with people that can help you scale”

Real Value is an award-winning economics documentary that delivers a refreshing meditation on how business can be used to create value beyond profit; connecting motivational stories from social entrepreneurs working in agriculture, apparel, insurance, and biofuel, with the captivating science behind our perception of value from world-renowned professor of psychology and behavioral economics, Dan Ariely. 

The film serves as inspiration for any business owner, entrepreneur, or customer who is looking to better understand what happens when a business puts people, planet, and profit on equal footing.