30 Second Commercials (aka “The Elevator Speech”)

  Now that you have your 10-second tagline well honed (see last post), you can expand it into your “30-second commercial”, also know in job search circles as “The Elevator Speech”. 30-Second Commercial Second step:  When someone seems interested, and asks another question or for more details, then you can launch into your “30 second commercial”/”elevator speech”, which expands upon what you’ve already shared.  You start to paint in the sketch with a few more details.  A 30-Second Commercial might include: examples of companies and/or job titles in the past a key accomplishment or skill set or two short description Read More

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How To Answer the “So, what do you do?” Question

All of us have heard the old saying,” It’s not what you know but who you know.”  I say in this job search market, we need to rewrite this to read “It’s who and what you know.”  Knowing someone will hopefully get your foot in an otherwise closed or hidden door for a meeting, but you still need to know your field and have the skills an employer needs to actually get hired. The “who you know” part of networking can include people you meet on the street, so to speak, as well as your current group of friends, family, Read More